Privacy Policy

1. Introduction #

This Privacy Policy explains how Intuitive Ops (“we”, “us”, or “our”) collects, uses, and protects your personal data in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant UK data protection laws. We are committed to protecting your privacy and ensuring that your personal data is handled responsibly. We act as the data controller for the personal data we process. Our contact details are:

Company Name: David Harker trading as Intuitive Ops
Email: [email protected]

If you have any questions about this Privacy Policy or our data practices, please contact us using the details above.

2. Personal Data We Collect #

We collect and process only the personal data that is necessary for conducting our business operations. This may include:

Contact Information: Such as your name, email address, postal address, and phone number, provided when you interact with our services, make inquiries, or engage in transactions.
Marketing Data: Email addresses collected for marketing purposes, only with your explicit consent via a double opt-in process (e.g., you sign up and confirm your subscription through a verification email).
Transaction Data: Details related to purchases, payments, or services, such as billing information, only as required for fulfilling business obligations.
Technical Data: Automatically collected information like IP addresses, browser type, and device information when you visit our website, to ensure functionality and security.
Usage Data: Information on how you use our services, such as pages visited or features used, to improve our offerings.

We do not collect sensitive personal data (e.g., data revealing racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data) unless it is strictly necessary and with your explicit consent or another lawful basis.

3. How We Collect Your Personal Data #

We collect personal data through:

Direct interactions: When you provide it to us, such as filling out forms, subscribing to newsletters, or contacting us.
Automated technologies: Cookies, server logs, and similar tools on our website (see our Cookie Policy for details).
Third parties: Only if necessary for business purposes, such as payment processors or service providers, and always under strict data processing agreements.

For marketing emails, we use a double opt-in mechanism: You must actively confirm your subscription via a link in a verification email before we add you to our mailing list.

4. Purposes and Legal Basis for Processing #

We process your personal data only for legitimate business purposes and on the following legal bases under UK GDPR:

To Perform a Contract: Processing necessary to provide our services or fulfill transactions (e.g., processing orders or delivering products).
Legitimate Interests: For business operations, such as improving services, preventing fraud, or direct marketing where it does not override your rights (e.g., internal analytics).
Consent: For marketing communications, where you have provided explicit, informed consent via double opt-in. You can withdraw consent at any time.
Legal Obligation: To comply with UK laws, such as tax or regulatory requirements. Vital Interests: In rare cases, to protect someone’s life.

We do not process data for purposes beyond what is necessary for our business, and we conduct regular assessments to ensure minimal data usage.

We may share your personal data with:

Service providers (e.g., email marketing platforms, payment gateways) acting as processors on our behalf, bound by data protection agreements.
Professional advisors (e.g., lawyers, accountants) for business needs.
Regulatory authorities, such as the Information Commissioner’s Office (ICO), if required by law. In the event of a business merger, sale, or restructuring.

We do not sell your personal data to third parties. Any sharing is limited to what is necessary and protected by appropriate safeguards.

6. International Transfers #

If we transfer personal data outside the UK (e.g., to service providers in the EU or other countries), we ensure adequate protections are in place, such as UK International Data Transfer Agreements (IDTAs), standard contractual clauses, or reliance on adequacy decisions by the UK government.

7. Data Security #

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or breach. In the event of a data breach, we will notify you and the ICO where required by law.

8. Data Retention #

We retain personal data only as long as necessary for the purposes outlined above:

Transaction data: Up to 7 years for legal and tax purposes.
Marketing data: Until you withdraw consent or unsubscribe.
Other data: As required for business operations, typically no longer than 2 years after inactivity.

We securely delete or anonymize data when it is no longer needed.

9. Your Rights #

Under UK GDPR, you have the following rights regarding your personal data:

Access: Request a copy of your data.
Rectification: Correct inaccurate data.
Erasure: Request deletion in certain circumstances (e.g., if no longer necessary).
Restriction: Limit processing in specific cases.
Objection: Object to processing based on legitimate interests or for direct marketing.
Data Portability: Receive your data in a structured format.
Withdraw Consent: At any time, without affecting prior processing.
Automated Decision-Making: We do not use automated decision-making that significantly affects you.

To exercise these rights, contact us using the details in Section 1. We will respond within one month, free of charge in most cases.

10. Cookies and Tracking #

Our website does not use cookies.

11. Children’s Data #

Our services are not directed at children under 16. We do not knowingly collect data from children without parental consent.

12. Complaints #

If you are unhappy with how we handle your data, please contact us first. You also have the right to lodge a complaint with the ICO:

Website: www.ico.org.uk Helpline: 0303 123 1113

13. Changes to This Policy #

We may update this Privacy Policy from time to time. Changes will be posted here with the updated date. We encourage you to review it periodically.

By using our services, you acknowledge that you have read and understood this Privacy Policy.